Almost every businessman starts off with the misguided perception that there is a pot of gold at the end of every commercial rainbow.
They start off thinking that selling a widget which they don't have, (which conveniently has a price tag of a couple of million dollars), to unsuspecting rich folk who just sit on their pile of money drinking their umpteenth century wine, would get them up in life.
Note: This of course assumes that their is an ACTUAL widget for sale by another party to the businessman.
And then... Bang!!
Pop goes their million dollar widget deal! The buyer's chickening out, or the seller's not interested anymore. No wait! The buyer never even HAD a million dollars to buy the non-existent widget with. Nothing more to sell of which they didn't have. Finito.
Then...
The despondent businessman picks of the pieces of his (non-existent) widget deal, which is of course, nothing, and heads off home. Back to the drawing board. Assumes it's a problem with the widget and begins the process with a new widget.
Repeat umpteen times. Fails umpteen times.
The businessman gets it. He starts small, selling cheaper widgets. Gets more clients. Makes a million dollars. Retires.
Moral: Widgets make more money when you don't expect them to.